{"id":793,"date":"2025-01-26T15:49:47","date_gmt":"2025-01-26T14:49:47","guid":{"rendered":"https:\/\/master-crdm.parisnanterre.fr\/blacksheep\/?p=793"},"modified":"2025-02-11T11:16:13","modified_gmt":"2025-02-11T10:16:13","slug":"meta-et-lia-vers-des-reseaux-sociaux-deshumanises","status":"publish","type":"post","link":"https:\/\/master-crdm.parisnanterre.fr\/blacksheep\/meta-et-lia-vers-des-reseaux-sociaux-deshumanises\/","title":{"rendered":"Meta et l\u2019IA : Vers des r\u00e9seaux sociaux d\u00e9shumanis\u00e9s"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"793\" class=\"elementor elementor-793\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dba7f9e e-flex e-con-boxed e-con e-parent\" data-id=\"dba7f9e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c0038b1 elementor-widget elementor-widget-text-editor\" data-id=\"3c0038b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Par Imene Mehaddene<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><em>Meta <\/em>a r\u00e9cemment annonc\u00e9 le lancement de comptes g\u00e9n\u00e9r\u00e9s par <a href=\"https:\/\/master-crdm.parisnanterre.fr\/blacksheep\/le-syndicat-qui-a-allume-la-meche-contre-lia-a-hollywood\/\">IA (Intelligence Artificielle)<\/a> sur ses plateformes <em>Facebook <\/em>et <em>Instagram<\/em>.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>L\u2019introduction de ces IA promet une r\u00e9volution num\u00e9rique qui se veut plus engageante et plus personnalis\u00e9e. Mais en y regardant de plus pr\u00e8s, l&rsquo;int\u00e9gration de l\u2019IA dans nos r\u00e9seaux sociaux semble davantage \u00eatre un pi\u00e8ge qu&rsquo;une avanc\u00e9e. L&rsquo;id\u00e9e de rendre les plateformes plus captivantes en les remplissant de profils g\u00e9n\u00e9r\u00e9s par IA, comme l\u2019annonce <em>Meta<\/em>, m\u00e9rite une r\u00e9flexion critique.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>La promesse de&nbsp; <i>\u00ab personnages g\u00e9n\u00e9r\u00e9s par IA \u00bb<\/i> interagissant avec les abonn\u00e9s, comme l\u2019explique Connor Hayes, vice-pr\u00e9sident produit chez <em>Meta<\/em>, semble all\u00e9chante. Ces IA pourraient avoir des photos de profil et partager du contenu. Mais est-ce ce que nous voulons pour notre exp\u00e9rience sociale en ligne \u202f? Des cr\u00e9atures parfaites qui nous renvoient une image d\u00e9form\u00e9e de la r\u00e9alit\u00e9\u202f? <em>Meta <\/em>parait comme vouloir divertir ses utilisateurs par tous les moyens, m\u00eame au prix de leur authenticit\u00e9. Si l\u2019on devient oblig\u00e9s de vivre entour\u00e9s de profils qui ne sont m\u00eame pas r\u00e9els, qu\u2019en est-il des interactions humaines qui \u00e9taient au c\u0153ur de ces plateformes ?<\/p>\n<h2><b>Quand l\u2019IA prend le contr\u00f4le des interactions humaines<\/b><\/h2>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>On pourrait penser que cette \u00e9volution est uniquement technologique, mais elle soul\u00e8ve un probl\u00e8me plus profond : la disparition progressive des \u00e9changes humains. Le risque est que ces IA prennent le contr\u00f4le de nos vies sociales num\u00e9riques, en donnant la priorit\u00e9 \u00e0 des interactions artificielles. Ce qui est encore plus inqui\u00e9tant, c\u2019est que ces profils aliment\u00e9s par l\u2019IA seront charg\u00e9s de r\u00e9pondre \u00e0 nos appels visio, de partager du contenu et de g\u00e9n\u00e9rer des images. C\u2019est d\u00e9j\u00e0 le cas sur <em>Snapchat<\/em>, o\u00f9 plus de 250 millions d&rsquo;utilisateurs conversent avec le <em>chatbot <\/em>chaque jour. Bient\u00f4t, <em>Meta <\/em>en fera de m\u00eame sur ses r\u00e9seaux sociaux. Mais comment les utilisateurs pourront-ils distinguer l&rsquo;humain de la machine ? Certes, <em>Meta <\/em>assure qu\u2019il y aura une mention pour indiquer qu\u2019il s\u2019agit d\u2019un profil g\u00e9n\u00e9r\u00e9 par IA, mais comment garantir que ces profils ne seront pas utilis\u00e9s \u00e0 des fins de manipulation ou de d\u00e9sinformation\u202f? L\u2019histoire de <em>Facebook <\/em>est pleine d\u2019exemples de contenus manipul\u00e9s et de<em> fake news<\/em>. L\u2019arriv\u00e9e de l\u2019IA ne risque-t-elle pas d\u2019aggraver ce probl\u00e8me ?<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>De plus, <em>Meta <\/em>pr\u00e9voit de s\u2019appuyer sur les donn\u00e9es personnelles des utilisateurs pour alimenter ces IA. Pourtant, le g\u00e9ant du web a d\u00e9j\u00e0 \u00e9t\u00e9 accus\u00e9e de manipuler les donn\u00e9es de ses utilisateurs \u00e0 des fins publicitaires. Ce que l\u2019on ignore, c\u2019est \u00e0 quel point cette collecte pourrait affecter la vie priv\u00e9e lorsque ces IA seront int\u00e9gr\u00e9es.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><em>Meta <\/em>semble prendre un virage dangereux. Au lieu d&rsquo;enrichir l&rsquo;exp\u00e9rience humaine sur ses plateformes, elle risque de r\u00e9duire l&rsquo;interaction sociale \u00e0 un encha\u00eenement d\u2019algorithmes et de robots. Le danger est bien r\u00e9el : l\u2019IA pourrait bien transformer nos r\u00e9seaux sociaux. Peut-on encore parler de r\u00e9seaux sociaux quand ces derniers deviennent des univers automatis\u00e9s ?<\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Meta a r\u00e9cemment annonc\u00e9 le lancement de comptes g\u00e9n\u00e9r\u00e9s par IA (Intelligence Artificielle) sur ses plateformes Facebook et Instagram.<\/p>\n","protected":false},"author":9,"featured_media":1089,"comment_status":"close","ping_status":"close","sticky":false,"template":"","format":"standard","meta":{"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","footnotes":""},"categories":[23,3],"tags":[],"class_list":["post-793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-edition-2025","category-technologie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 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